Client: National Sporting Goods Association (NSGA) utilizes research, resources, and education to help its members in the sporting goods industry grow their businesses. They also advocate on their behalf in the legislative, rulemaking, and corporate arenas.
Client challenge: Work within existing graphic standards to create an impactful suite of materials consistent with brand identity.
Our approach: The design merged bold type with high-impact imagery to refresh the look and reflect the sports-driven concept.
Services: Brochure Design + Magazine Design + Brand Expression + Folder Design + Membership Kit + Print Collateral
Industry: Trade Association / Sports