Client: The Joffrey Ballet season, ranging from classical ballets to cutting-edge works, begins in October and ends in May. The season consists of four works, each runs for two weeks with the holiday classic of The Nutcracker performing the entire month of December.
Client challenge: Create a 16- to 20-page subscription brochure that highlighted the upcoming season. A print run of 70,000+ brochures was mailed to current and potential subscribers. Each show was marketed throughout the season via print materials, outdoor, social media and traditional print and digital ad campaigns.
Our approach: Simple design and clean typography let the photography do the talking.
Services: Postcard Design + Brochure Design + Advertising + Digital Promotions + Signage + Outdoor + Direct Mail + Print Management + Print Production + Fulfillment and Mailing + Content Experience
Industry: Arts + Culture / Ballet + Dance