Client: Leading Real Estate Companies of the World® (LeadingRE) offers their members additional education and credentialing programs. LeadingRE launched MAESTRO, a leadership certification program, which the network created to address the industry need to develop real estate leaders for the future.
Client challenge: Create a brand, logo, and program materials to reflect the name and contents of this highly selective leadership program.
Our approach: The interlocking “M” shapes of the logo mark were representative of the program’s three pillars of office leadership; created with a baton in recognition of the program name and in orchestrating solutions. The logo mark also represented mountains and alludes to the pursuit of peak performance. Typography was chosen with parent company brand standards in mind.
Services: Logo Design + Brand Identity + Binder/Slip Case Design + Print Management + Print Production
Industry: Real Estate