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Allegiance / Brand Identity

BRAND IDENTITY

BRAND IDENTITY

Client: Allegiance Insurance is a family-owned and operated Independent Insurance agency with a national reach. They work with 40 carriers and serve more than 1600 clients.

Client challenge: Refresh the brand for company expansion. Phase 1: create a logo and brand identity that reflected their growth, company strength, and product attributes.

Our approach: The symbol of a shield paired with the simplified letterform capital “A” customized the logo for Allegiance. The “A” was carried throughout as a graphic element to create a look of structure, strength, and protection.

Services: Logo Design + Brand Identity + Corporate Identity: Business Card, Envelope, Letterhead Design + Print Management + Print Production

Industry: Insurance

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